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Pawan Yadav
Welcome to my Portfolio

Pawan Yadav

Growth Marketing Manager

“Versatility is my strength—I learn fast, adapt quickly, and deliver results across functions, challenges, and opportunities.”

Pawan Yadav
Growth Marketing Manager

Pawan Yadav

“From strategy and operations to marketing and execution, I turn ideas into measurable outcomes by creating value wherever the business needs it most.”

Growth Marketing professional with 3+ years of experience driving customer acquisition through referral programs, partnerships, influencer marketing, paid media, and GTM initiatives.

Strategic Planning Stakeholder Management P&L Management Cross-Functional Collaboration Data Analysis Problem Solving Strategic Planning Stakeholder Management P&L Management Cross-Functional Collaboration Data Analysis Problem Solving
01 / Background & Impact

Executive Summary

Driving Scalable Growth

Growth Marketing professional with 3+ years of experience driving customer acquisition through referral programs, partnerships, influencer marketing, paid media, and GTM initiatives. Proven ability to lead end-to-end growth strategies, optimise conversion funnels, and deliver measurable business growth through data-driven execution and cross-functional collaboration.

Gurugram, India Open to Opportunities
0+

Years Experience

Executing high-impact growth frameworks

0%

YoY Admissions Growth

Revamped referral & funnel programs

0%

B2B Portfolio Boost

Targeted acquisition strategies

Operating Philosophy

The Full-Funnel Generalist

“I thrive at the intersection of strategy, operations, and marketing, transforming ideas into measurable growth and results.”

Modern growth demands end-to-end fluency. Bridging technical foundations (BCA & SQL) with commercial strategy (MBA & P&L management) lets me connect data pipelines, manage 8+ agency partners, and ship high-converting campaigns without siloed handoffs.

+30% Productivity via Workflow Automation
02 / Core Competencies

Skills & Expertise

“Wearing multiple hats with purpose, I connect strategy, execution, and innovation to deliver meaningful business outcomes.”

A multidisciplinary mix of strategic leadership, quantitative analytics, and hands-on acquisition execution.

Strategy & Management

High-level alignment, P&L responsibility, and cross-functional leadership.

Strategic Planning Stakeholder Management P&L Management Cross-Functional

Analytics & Execution

Data-backed decision making, technical toolkits, and problem solving.

Data Analysis Excel SQL Problem Solving

Growth Channels

Multi-channel acquisition, referrals, influencer marketing, and paid media.

Referral Programs School Connect & Affiliates Influencer Marketing Google & Meta Ads GTM Initiatives
03 / Proven Track Record

Acquisition Programs

Program 01

School Connect

Outreach program providing structured career guidance to Class 12 students across India to make informed higher-ed decisions.

55,000+ students guided across India
1,100+ career guidance sessions delivered
Scaled AI training to 10,000+ students
Outreach & Sessions Explore
Program 02

Referral Program

Designed to leverage stakeholder networks across students, employees, and college faculty into high-converting referral pipelines.

1,800+ referral-driven admissions
Reduced refund rate from 33% to 13%
Stakeholder Loops Explore
Program 03

Affiliate Program

B2B partnership model where partner businesses generate qualified student leads and earn commissions on conversions.

Partnered with 15+ affiliates pan-India
50+ direct admissions via network
B2B Alliances Explore
Program 04

Walk-In Program

Center-level conversion focusing on personalized counseling, addressing concerns, and guiding campus visitors.

5,000+ students counselled across India
1,000+ admissions secured directly
Center Conversion Explore
Program 05 • New

Influencer Marketing

Domain creator sponsorships via high-retention video content designed for intent capture and authentic social proof.

300+ admissions delivered in 2026
1,000+ prospective leads counselled
Creator Economy Explore
Program 06 • New

AI Calling

Automated calling workflows to engage dormant databases, qualify intent, and nurture cross-channel leads into admissions.

1–2% automated conversion benchmark
Scalable database reactivation
Voice Automation Explore
Program 07

Consultant Network

Hyperlocal B2B distribution channel leveraging regional point-of-contact agents and micro-influencers.

110+ organic consultants onboarded pan-India
80+ organic admissions secured
Hyperlocal Network Explore
Program 08

Inbound & Digital

Cross-channel optimization, lead hygiene tracking, and performance analysis across web, search, and social touchpoints.

Website, YouTube, Inbound & Social
Funnel health & hygiene tracking
Funnel Governance Explore
04 / Career Trajectory

Work Experience

Growth Marketing Manager

April 2024 - Present

Elevate Education Technology Pvt Ltd

  • Led end-to-end growth strategy across 8+ acquisition channels (Referral, School Connect, Affiliates, Walk-ins, Influencer Marketing, Google & Meta Ads, YouTube, and Social Media).
  • Delivered 30% YoY admissions growth by revamping the Referral Program, launching the Influencer Marketing channel (300+ admissions), and optimising walk-in journeys.
  • Scaled lead generation through School Connect initiatives, national affiliate partnerships, and performance marketing optimisation, improving lead quality and acquisition efficiency across Google & Meta campaigns.
  • Increased brand visibility and top-of-fun demand by leading YouTube collaborations, integrated marketing campaigns, and cross-platform social media initiatives that strengthened digital engagement.
  • Collaborated with Sales, Product, Operations, and Creative teams to execute data-driven growth initiatives and maximize acquisition impact.

Growth Marketing Manager

May 2023 - April 2024

Vrinda Media Lab

  • Drove business growth by identifying new market opportunities and expanding the B2B client portfolio by 20% through targeted acquisition strategies and strategic partnerships.
  • Led data-driven go-to-market and marketing initiatives using market research, competitor analysis, and customer insights to improve lead quality, conversion rates, and campaign performance.
  • Managed 8+ agency partnerships and led cross-functional projects end-to-end, automating key workflows to boost operational productivity by 30% while supporting product launches, fundraising, and brand-building initiatives.

Marketing & Management Intern

Jun 2022 - Sep 2022

Talent Serve

  • Conducted market research and analyzed industry data to generate actionable insights supporting strategic planning.
  • Assisted in the execution of fundraising, brand awareness, and product launch campaigns with cross-functional teams.
  • Created marketing content and supported customer surveys to enhance brand visibility and audience engagement.
05 / Academic & Professional Foundation

Education & Certifications

Education

MBA in Marketing Management

May 2021 - May 2023

Jc Bose University of Science And Technology YMCA, Faridabad

Specialized in advanced marketing management, consumer behavior, and strategic business planning.

BCA in Computer Applications

May 2018 - May 2021

DAV Centenary College, Faridabad

Built a strong technical foundation in computer applications, programming logic, and data structures.

Certifications & Awards

Microsoft & LinkedIn

Career Essentials in Business Analysis

MoEngage

Growth Marketing Expert

Banking

Management of Commercial Banking

Quality

Lean Six Sigma Yellow Belt

Recognition • Sunstone

Collaborative Spirit Award

Recognized for exceptional cross-functional teamwork and collaborative leadership.

06 / Let's Connect

Ready to Drive Scalable Growth Together?

Whether you're looking to scale acquisition channels, optimize conversion funnels, or build high-performing marketing strategies, I'd love to connect.