Welcome to the key acquisition programs I have managed and scaled, from strategy formulation and process design to execution, optimization, and performance tracking.
School Connect is an outreach program designed to connect with schools and provide career guidance to Class 12 students. The objective is to help students make informed decisions about their higher education, choose the right college, and ultimately move toward their desired career path.
The Referral Program is an acquisition channel designed to leverage the existing stakeholder network. In EdTech, our key stakeholders include students, employees, and college faculty. Managed two major programs: Student Referral Program, and Employee / Faculty Referral Program.
A B2B partnership model where two businesses collaborate to create a win-win proposition. Partners generate prospective student leads and admissions while earning a commission for successful conversions, serving as an efficient performance-driven organic channel.
Focuses on converting students who visit campuses or centers for enquiries into prospective admissions. Involves understanding requirements, personalized counselling, addressing concerns, and helping them make informed choices.
Introduced in 2026, this program partners with industry-specific influencers and creators to promote programs through reels and social media posts, leveraging their credibility to build awareness and generate enquiries.
Introduced in 2026 to improve lead identification (from large existing databases) and lead nurturing (engaging leads across multiple acquisition sources to improve funnel progression through automated calling).
A B2B partnership model involving individuals and local businesses (shopkeepers, small consultants, security guards, etc.) who have direct connections with our target audience, providing incentives for successful student admissions.
Supporting inbound digital sources (Website, YouTube, Inbound, Social Media) by optimizing quality, hygiene, productivity, and funnel conversion potential through actionable channel insights.
End-to-end ownership spanning formulation, execution, tracking, and continuous data optimization.
Formulating strategies based on business objectives and data.
Designing processes and workflows for individual programs.
Coordinating with internal teams and external partners.
Establishing tracking and reporting mechanisms for stakeholders.
Analyzing performance and identifying optimization opportunities.
Scaling programs that demonstrate strong potential.
Most of the programs are data-driven, with performance metrics and insights guiding strategy, optimization, and decision-making. Influencer Marketing and AI Calling are relatively new initiatives launched in 2026 and are currently in the experimentation and scaling phase.
Each acquisition program operates through a different process and execution framework—from partner/vendor onboarding to campaign execution, lead management, counselling, conversion, and final delivery, adapting strategies according to channel economics.